My work sits at the intersection of education, operations, and technology
In cannabis, I help people understand what they’re using, why they’re using it, and how to make decisions that support their wellness goals.
In business, I design and build AI workflows that help owners and teams see what matters, prepare faster, report cleaner, and follow through with less manual effort.
The common thread is simple: better information should lead to better decisions.
Detail shot: Joey teaching or in conversation. A workshop moment, a one-on-one at the shop, or speaking to a small group.
Choose the lane that fits what you need
Informed use, better results
Cannabis can be powerful, but only when people have the right context. I help consumers, patients, and communities make informed decisions around cannabis as part of a responsible wellness or alternative medicine journey.
Form factor, dosage, intention, and personal goals all matter. Guessing is not a strategy.
Explore cannabis education →Agentic workflows for real execution
Most businesses don’t need more AI hype. They need workflows that actually work. I build agentic AI systems for briefings, KPI reporting, financial reporting, meeting prep, task management, email triage, and operational follow-through.
The goal is not to add more tools. The goal is to make the business easier to run.
Explore AI systems →This work is grounded in real operations
Through Ajoya, the dispensary I co-founded in 2010, and my work inside active businesses, I test these ideas in the real world: with customers, teams, reporting cycles, management rhythms, and the day-to-day messiness of running a business.
I’m not a theorist. Everything I teach and build has been lived first.
Ready to work together?
Whether you’re exploring cannabis education or want AI systems working inside your business, the first step is a simple conversation.